10 Amazing Examples of Ecommerce Website Designs (2025)

It takes visitors a mere 0.05 seconds to form an opinion about a business based on its website attractiveness. Studies show that design influences more than 75% of a website’s credibility. This underlines the importance of looking appealing. However, design alone does not guarantee engagement and sales.

The fact that over 60% of users likely complete their purchase when the website has a mobile-friendly design, is too vital to neglect. In contrast, the absence of a clear and compelling Call to Action (CTA) section usually results in customers abandoning their carts.

Altogether, this data highlights that website design elements are highly crucial to success, along with the CTA section being a core inclusion.

To further support these insights, we have selected the best ecommerce designs and trends in 2024 based on selective criteria. The examples combine the best of visual appeal, user experience, mobile responsiveness, and effective use of CTAs. They represent how thoughtful designs attract credibility and drive conversion rates.

Key E-Commerce Website Design Trends in 2024

The latest e-commerce trend(s) in 2024 concerning website design still prioritizes offering max-optimal user experience. It is achievable in multiple ways, showcased by these brilliant online store design trends offering enhanced user experiences.

1. Eye-Catching Colors & Typography

Adobe says more than half of global users will read something online when it’s designed attractively. Hence, incorporating eye-catching typography and bright colors is a step in the right direction. 

2. Aesthetical Micro Animations

Vaporwave graphics (a visual style associated with the vaporwave music genre and internet aesthetic. They typically feature a blend of retro, nostalgic elements from the 1980s and 1990s. The Cashapp website is an example) is trending among design elements for business websites in 2024 due to their psychedelic gradient color blending and neon pastel color schemes. However, their inclusion in the form of micro animations that guide users or affirm their website actions continues to help the online store designs gain more character.

3. Asymmetric Transitions

Page transitions may be optional but they are noticed by users as a delightful addition, especially within the gallery. In turn, they also increase the time customers spend on the website and work towards making the breadcrumbs navigation smoother.

Combining page transitions with asymmetric or multi-directional layouts will add the WOW factor that makes customers return to your online store. It also ties in well with driving purchase decisions and offering interactive shopping experiences.

4. Stories Sell Products

Product pages can use storytelling to create opportunities for users to connect with the product. Showcasing problems solved by the product makes the page more engaging, specifically when original customized photographs are also affixed well together. Yet, caution should be exercised so that the storytelling does not disrupt the user flow, and the application of SEO optimization is a no-brainer.

5. Dedicated Product Landing Pages

Besides being the starting point of the shopping experience of organic users searching for your or similar products, dedicated product landing pages also save advertisement costs. Functioning as digital storefronts, they can reach customers more easily, and grab their attention longer, and with an effectively placed CTA, they will drive direct product sales inevitably.

7. Interactive Shopping Convenience

Over 45% of millennials and GenZ admire the in-store experience. Delivering it online or extending it (to be frank) is possible by incorporating augmented reality plugins and digital signage options, including digital mirrors. Offer users the opportunity to try your product on them, or in their surroundings, and you have their attention longer, increasing your conversion rate chances.

8. Mobile-Responsive Layout

An Outerbox study states that more than 78% of smartphone users worldwide make purchases online using a mobile device. Equally crystal clear is the truth that search engines rank pages higher that are optimized for mobile and handheld device responsiveness. Go a step further by making your store accessible via a home screen shortcut if you sell daily essentials.

9. Chatbot Personalization

Harnessing the use of AI to create and offer chatbots can improve user experience by assisting them during their purchases. It also helps the online store in managing logistics and payment reporting, among other uses.

All the online store design trends, elements, and layout structures mentioned here help to enhance the user experience, which drives e-commerce sales forward. 

Below is a brief analysis of the best online store designs among popular ecommerce sites to inspire you in your next ecommerce store.

Analysis of the Best E-Commerce Website Designs in 2024

1. BOSE

The electronics & communications giant company BOSE is known for its high-quality and innovative products. To effectively drive sales, it lists and showcases a variety of electronic products in a user-friendly package that appeals to both B2B and B2C customers online. Its website also depicts products in high-quality images and snapshots of how they connect with the consumer’s lifestyle.

2. Bellroy

Admirers of minimalism will appreciate the website design of Bellroy, whose products also offer minimalism in a sleek form factor. Other than their website design mirroring their products’ use, the use of a prominent Shop Now button serves to drive sales. The dedicated product categories present at the top, further make it easier to navigate the shop which follows consistent product photography and website design layout.

3. Oculus

Selling VR headsets can look aesthetically pleasing based on the ecommerce online store design of Quest 2 (Oculus). Its user-friendly interface, pleasing graphics, and informative blogs are well useful to new and long-time customers, including its developer’s program guide and enrolment page.

4. Simply Chocolate

The atypical layout of the website makes it stand out from its competitors, yet still offers customers a delightful navigation experience. With its MVP product and other offerings depicted on the main landing page, the website is hands down a visual delight to browse, but that’s not all. The simplified one-page checkout layout and process are equally commendable, effectively reducing the time to complete a purchase.

5. MVMT Watches

A timeless watch brand needs an e-commerce website that brings attention to its beautiful timepieces, and it does. Its prominently displayed promise of free delivery further indicates both the simplicity and correct website elements used. The MVMT watches online store also offers simple product filters for navigation with pretty transitions, which highlights its versatility.

6. LARQ

The clean and inviting homepage of LARQ is another perfect example of simplicity and minimalism combined with compelling product images. Its e-commerce website also emphasizes its custom-designed reusable water bottles, besides offering multi-currency support in payment options. Resultantly their Y-o-Y growth since its inception exceeds 400% in total.

7. Brock’s Performance

The motorcycle parts dealer empowers its e-commerce online store with high-quality pictures of high-performance motorcycles. It fulfills several functions like appealing to a specific audience, offering results of what its parts will support, and its industry presence.

By also integrating its Facebook and Instagram marketplaces with its website, Brock’s Performance runs an omnichannel marketing strategy and uses FavSEO to optimize its images, text, and meta descriptions to rank higher.

8. Badgley Mischka

The luxury house has a perfect website design layout that exudes sophistication, sharing its high-end appeal with its fashion apparel and accessories. By also using Duoplane for order management and dropshipping, in addition to Bolt for enabling one-click shipping, the platform delivers a memorable shopping experience.

9. Death Wish Coffee

Offering the world’s strongest coffee requires prominent imagery and clever copywriting to sell. In addition, it also needs an ecommerce website that can tell its story, offer quick checkout, and a blog for its podcast and customer-recommended mixes. The Death Wish Coffee website embodies it all beautifully for its B2B and B2C customers.

10. Writepads

Nothing beats minimalism that also depicts all your products in a single image and the Writepads website achieves it well. The user-friendly website has a clear CTA button for its B2B & B2C customers who can read its customer reviews that applaud its inventory, logistics, and product quality. 

E-Commerce Online Store Design Common Themes & Takeaways

The e-commerce website design(s) mentioned above are prime examples of successful online stores that offer an intuitive user interface (UI) and prioritize the user experience (UX). Harmonizing both, including the latest trend(s) serves to offer maximum positive user experiences.

Here are the common takeaways from the online store designs mentioned above and as per the trending online store designs:

1. Mobile-first Responsiveness

• Design for responsive web pages to ensure a consistent experience across devices.
• Optimize elements like the cart and purchase buttons for mobile screen sizes to simplify navigation and checkout.

2. Quick Speed & Performance

• Fast-loading pages reduce bounce rates and prevent lost sales.
• Use a content delivery network (CDN), compress images, leverage browser caching, and minimize HTTP requests to enhance speed.

3. Consistent Visual Branding

• Reflect your brand identity with consistent typography, colors, and imagery.
• Create visually compelling homepages and product landing pages to stand out.

4. Straightforward User Flows

• Use breadcrumb navigation to simplify page navigation and improve SEO.
• Streamline the checkout process:
  • Landing page/product page
  • Add to cart
  • View promos and discounts
  • Choose payment options
  • Confirm shipping info and order summary
  • Receive order confirmation

For instance, a visitor or an interested buyer will move from the product page or store chart to featured promos, and then to the checkout process. By the end, they should receive an order confirmation message, completing the streamlined checkout user flow, as illustrated below:

Landing page/product page > (clicking the purchase/add to cart button) > Offered promos & discounts > Offering multiple payment options > (finalizing the payment method) > depicting the shipping info and order summary > Order details and confirmation page > Order confirmation message and order number.

5. Clear CTA

• Place CTAs visibly, ideally in the hero section.
• Use contrasting colors and compelling language to prompt action.

6. Engaging Descriptions

• Use clear, concise language to highlight product benefits.
• Include relevant keywords for SEO without overstuffing.

7. Trust Elements

• Display social proof prominently, including reviews and average star ratings.
• Transparency with both positive and negative reviews builds trust.

8. Concise Navigation & Search

• Offer clear navigation options and reliable search functions to help users find products and information quickly.

Does E-Commerce Website Design Really Matter?

Indeed, the e-commerce website design dictates the brand’s identity, appeal, market audience, and their success. By carefully utilizing the website elements to create an intuitive user interface (UI) the user experience (UX) can be crafted to boost conversion rate and organic visibility.

Applying the aforementioned design principles and improvising on them to craft enjoyable user experiences will potentially make your online stores globally competitive. Be sure to make insightful decisions during the website design stage regarding your product, brand, market, conversion goal, and audience preferences.

Let’s Discuss Website Design Together

The ecommerce design trends may not be as many as the actual number of ecommerce websites worldwide but keeping track helps immensely. Learning the philosophy behind the use of particular website elements, to then incorporate them into your business website suitably, also helps to fulfill your conversion rate optimization duties.

Reach us here at LinkedIn to get more e-commerce website creation knowledge and our other digital services for actionable results. Revamp your e-commerce site with us to grab the best aesthetics and functionality that match your brand identity and business vision. Book a free session with our consultant today to start your online store and join the list of Best ecommerce sites of 2024!